Breaking Dawn Part 2 Sells 3.85 Million DVD and Blu-ray Units Over the Weekend

To the surprise of no one, The Breaking Dawn Part 2 DVD and Blu-ray has sold 3.85 units over the weekend, more than Breaking Dawn Part 1.

The studio said Blu-ray sales accounted for 27% of weekend sales of “The Twilight Saga: Breaking Dawn — Part 2,” up from 22% of the first weekend sales of “Breaking Dawn — Part 1.”

Lionsgate also said the film recorded approximately 20% more electronic sell through transactions than “Breaking Dawn — Part 1,” which it called “early indications of a robust VOD performance as well.”

The launch included midnight retail events at more than 3,000 stores across the country. The fifth film has grossed $829 million at the worldwide box office, bringing the five films worldwide gross to more than $3.3 billion.

All the previous four movies have sold 50 million units, and this gives Lionsgate more confidence to launch more young adult franchises, a.k.a the biggest money makers right now.

Did you buy your own copy already? Did you buy more than one copy?

Source: Variety.

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This entry was posted on Tuesday, March 5th, 2013 at 18:31 and is filed under Breaking Dawn Part 2. Both comments and pings are currently closed.

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