Breaking Dawn Part 2 Watch Along is a Huge Success, Media Outlets Write About It

The Breaking Dawn Part 2 Night on Twitter was a huge success last night! As you know, the plan was to skip the MTV Movie Awards thanks to the lack of nominations for Breaking Dawn Part 2, and just watch the movie together on Twitter using the hashtag #breakingdawnpart2night. Well, not only did the hashtag become more popular than any MTV Movie Award related topic or tag, but several entertainment outlets caught wind of the situation and wrote about it.

From Yahoo News:

“Twilight” fans are speaking up and tuning out.

The popular teen series has historically been a MTV Movie Awards mainstay, racking up several nominations and winning Best Picture each of the four times it was nominated. But this year its final installment, “The Twilight Saga: Breaking Dawn – Part 2,” only received one nomination, and was completely left in the cold in the Best Picture category.

#BreakingDawnPart2Night is the hashtag of solidarity among fans who have vowed to boycott Sunday night’s MTV Movie Awards. Tweets with the hashtag can be seen in several languages — all containing similar messages that droves of Twi-hards will be viewing “Breaking Dawn – Part 2″ instead of watching the MTV awards show broadcast on Sunday. A plan that has the potential of sinking ratings. The film, after all, was the sixth highest-grossing of all of 2012.

@TwilightPoison, with more than 81 thousand followers, is just one of the many Twilight-related Twitter accounts leading the charge.

UPDATE: #BreakingDawnPart2Night is currently the 4th highest trending topic on Twitter in the U.S — just ahead of #mtvmovieawards and #rebelwilson.

From International Business Times:

The “Twilight” lovers were unable to see Robsten win the liplock award for the fifth time in five years. Many of them admitted to boycotting the MTV Movie Awards since the last installment of the “Twilight” series was given only one award nomination.

Meanwhile, #BreakingDawnPart2Night, the Twihard boycott hashtag, has been the top trending Twitter topic in the U.S. since the awards show began, even ahead of #mtvmovieawards and #rebelwilson, who is hosting the show.

Twilight has in past years dominated the MTV Movie Awards, with the Best Kiss Award effectively becoming the Robert Pattinson and Kristen Stewart Award, but this year Twi-hards boycotted the ceremony in their droves due the pair not even receiving a nomination.

Yet the move enraged Twilight fans, despite Taylor Lautner winning Best Shirtless Performance. Never ones to take things less seriously than strictly necessary, Twi-hards then boycotted the awards by watching Breaking Dawn – Part 2 and tweeting #BreakingDawnPart2Night.

At one stage during the ceremony the hashtag was even trending above #mtvmovieawards and host Rebel Wilson. Also trending was “Robsten is the best kiss”, showing that annoying Twi-hards may well be the 21st Century social media equivalent of provoking a Mongol horde.

From AltFilmGuide:

The most interesting thing about the MTV Movie Awards 2013 were Twilight fans stealing the spotlight from the MTV Movie Awards themselves. Twifans were mad as hell because this year MTV didn’t give them a chance to vote for The Twilight Saga: Breaking Dawn Part 2, Robert Pattinson, and Kristen Stewart — especially in the Best Kiss category. Throughout the ceremony, the hashtag #BreakingDawnPart2Night was a Twitter trending topic, oftentimes above #mtvmovieawards. And when Bradley Cooper and Jennifer Lawrence were announced as the Best Kiss winners, #RobstenIsTheBestKiss became a top trending topic as well.

From HollywoodLife:

Don’t make ‘Twilight’ fans angry! The MTV Movie Awards found that out the hard way on Apr. 14 when the saga’s huge devoted fan base decided to take action against the show for mostly shutting out ‘Breaking Dawn – Part 2′ from the awards.
For those who thought the biggest event of Apr. 14 would be the 2013 MTV Movie Awards totally underestimated the Twi-hards. To protest the award show’s spiteful decision to nominate Breaking Dawn – Part 2 for only one award, the fans skipped the show and re-watched the movie instead!

Under the hashtag “#BreakingDawnPart2Night,” Twi-hards started a viral campaign to boycott the MTV Movie Awards. It was a fun display of fan advocacy, one that dissed MTV but also allowed Breaking Dawn fans to watch their favorite movie together via Twitter. But mostly, the Twilight poison campaign on Apr. 14 was meant to attack MTV.

The Twi-hards have a reason to be angry. For the past four years, the Twilight films have been top award-winners at the MTV Movie Awards. Robert Pattinson and Kristen Stewart won Best Kiss for four straight years, and they weren’t even nominated this year!

MTV nominated Twilight big-time for four years and their ratings surely got a boost because of it. Twi-hards were loyal to the MTV Movie Awards and then the network dissed Breaking Dawn – Part 2 completely out of the blue!

Here are screen caps of the trending topics last night, showing how high the hashtag trended over MTV Movie awards related topics or tags:

These images are courtesy of the following Twitter users: @itsmanasikeni, @spunk_ransom, @BreakingDawnMov, @kenleejones, @teameddy.

We’re still waiting to hear about the MTV Movie Awards ratings, but one thing is certain: fans who joined our watch along had more fun, than fans who watched MTV Movie Awards, which was described as boring, over the top and not funny. It’s also important to point out that turning your back on such a large group of devoted fans is never a good idea. The Twilight fandom still has some influence even if the movies are over.


Many European fans felt left out last night, though many of them stayed up and joined us. So we just came up with date and time for their own watch along tomorrow at 9 PM, UK time. We’ll use the same hashtag: #breakingdawnpart2night


I’ll announce the winners of our giveaways on Wednesday, since we’re doing two watch alongs for the fans and the giveaways are open to all countries. If I faved a tweet of yours, that means that you’re in the running to win a prize. For a chance to win just tweet “Watching #breakingdawnpart2night with @TwilightPoison”. Winners will be chosen randomly and they will be announced on this site. Here’s all you need to know about our giveaways.


Thanks so much to every fan who joined the watch along from every corner of the world. We are so happy to have been behind this crazy night that Twilight fans needed to say goodbye to the saga after five years of the movies taking over our lives, but it was only a big hit because of you guys. It’s still a little sad that the cast didn’t get their final bow on the MTV stage like everybody wanted, but we still had our own memorable night. And we made the news! :D

Big thanks to every single fan site that spread the word and helped make this night a success: Spunk,,, Team, Twilight Examiner, Twilight Lexicon, Twilighters Dream, Robward and Krisella, Team Twilight Brazil, Diario Twilight, RK Remain, Robsten Dreams, Strictly Robsten… I hope I didn’t forget anybody! Big thanks to Alt Film Guide and Closed Set Movies for their supportive tweets and articles too.

Jack Morrissey, who joined the watch along and provided some pretty hilarious commentary. Thank you so much for always being with the fandom. Send our best to Bill.

Bluewater Productions who sponsored the comic books giveaway. Make sure you read about their latest indiegogo project, especially if you’re a fan of anime. You might like to be part of what they’re up to.

See you on the second watch along for European fans tomorrow! You’re free to join even if you’re not from Europe, let’s help their watch along become a success as well!

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This entry was posted on Monday, April 15th, 2013 at 14:05 and is filed under Breaking Dawn Part 2, Fandom / Twilight Memes, Twilight Poison. Both comments and pings are currently closed.

2 Responses to “Breaking Dawn Part 2 Watch Along is a Huge Success, Media Outlets Write About It”

  1. Monse says:

    So happy to joined all twihards last night it was awesome and yes we’ve the Twipower ;)

    I’ll be happy to join the European watch along

    Thank you for a very special night

  2. Your style is very unique compared to other folks I have
    read stuff from. Thank you for posting when you have the opportunity, Guess I’ll just book mark this page.

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